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Home :: CRM Basics - What is CRM?

What is CRM, anyway?

According to Wikipedia.org, Customer Relationship Management (CRM) "refers to the practice of intelligently finding, marketing to, selling to, and servicing customers." When CRM is done well, profit goes up!




How CRM works for your business
  • Centralize all important customer information
  • Capture leads and information from your website
  • Retrieve your information anywhere, anytime in real-time
  • Good customer management leads to increased sales



Cold, Hard Benefits of Great CRM

Save time and reduce your risks
Analyze customer data to determine where the best opportunities are, and to target opportunities for cross-selling.

Make more sales with less work
Use Opportunities to make sure all opportunities are logged and worked. Measure sales effectiveness by measuring lead time and close ratio. Use the sales pipeline to forecast sales.

Increase productivity and save times
Information that is readily available to all staff makes customer service easier and much more efficient. Customers get happier, buy more, and are less likely to leave.




CRM: Cure-all Tonic for Common Business Problems
  • Make more money by reducing customer 'churn' through improved customer service and customer happiness
  • Save time. LogicBright CRM’s web based interface is so easy to use that employees of all skill levels can utilize it with little or no training.
  • Be more secure by centralizing your data on a secure server. Daily backups mean you never have to worry about losing data due to PC errors.



Want to learn more about LogicBright CRM?

View our animated demo (2 minutes long) and see how LogicBright CRM works. If you want something more “hands on,” sign up for a free trial and start using LogicBright CRM today!



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